Handmade Pricing Calculator
Materials, minutes, overhead and margin in — wholesale, retail and an Etsy-adjusted price out. The formula that refuses to let you work for free.
One page — your numbers, the three tiers, the breakdown.
The thinking behind these numbers.
How to price handmade items
Why the ×2 happens twice, what counts as overhead, and the worked macramé example this calculator ships with.
Read the guide →Etsy Fee Calculator
The same verified 2026 fee math, in full detail — every fee row with its formula, plus reverse mode.
Run the numbers →Wholesale vs retail pricing
When to keep both tiers, what direct-only sellers can get away with, and how not to trap yourself.
Read the guide →Pricing questions, straight answers.
What formula does this use?
The standard maker formula: materials + labor (hours × an honest hourly rate) + overhead = cost. Cost × 2 = wholesale (that's the default 50% margin), wholesale × 2 = retail. The Etsy-adjusted price then grosses your target up so you still net it after fees. The full reasoning is in the pricing formula guide.
What hourly rate should I use?
$20–35/hour is the going range for skilled handwork. Pick a number you could realistically hire someone at. Setting your labor to zero "just until things pick up" is how handmade businesses die in year one — the calculator won't stop you, but the profit bar will show you exactly what you're giving away.
How does the candle preset handle fragrance load?
Fragrance load is a percentage of the wax weight, not the jar volume — an "8 oz" jar typically holds about 6 oz of wax by weight. The candle panel takes wax weight, load % and oil price and does the math; the common mistake (computing load on jar volume) buys 33% too much oil. Details in the candle pricing guide.
What if the retail price looks way too high?
That flinch is the decision point, not a bug. Your options in order: cut minutes (batching usually), redesign the product, or trust the number and market it properly. What you don't do is delete your labor. The crochet guide shows the choose-your-product version of this decision.
Is the Etsy fee math actually accurate?
Yes — $0.20 listing, 6.5% transaction on the full order, payment processing at 3% + $0.25 (US), 4% + £0.20 (UK) or ~4% + €0.30 (EU), and optional Offsite Ads at 15%/12%. Verified against Etsy's published fee policy, July 2026. Same engine as the fee calculator.