Etsy Printable Size Guide: Every Ratio Explained

Every printable size question reduces to one idea: ratio, not size, is what you're selling. A buyer with an 8x12 frame and a buyer with a 24x36 poster frame can print the same file, because both frames are 2:3. This guide is the full reference table.

The complete ratio table

Notes sellers get wrong:

• 5x7 and 11x14 don't belong to any bigger family. They're their own ratios; a 4:5 file printed at 5x7 loses a slice on two edges.
• ISO A sizes all share one ratio (1:√2) — that's the whole point of the A-series. One A-file serves A4 and US Letter buyers differently, so read that guide if you sell internationally.
• Few source images are big enough to hit 300 DPI at 24x36. That's fine — 300 DPI is a target, not a law; state your file's honest ceiling.

Worked example: packaging a 4000x5000 px illustration

Your source is 4:5-shaped, 4000x5000 px.

1. 4:5 master: no crop. 4000 ÷ 300 = 13.3 → prints perfectly at 8x10 (500 DPI!) and at 16x20 it delivers 250 DPI — very good.
2. 2:3 master: crop to 3333x5000 px. Largest clean print: 11.1x16.7 in, so 8x12 is excellent, 16x24 is ~208 DPI (fine at arm's length).
3. 3:4 master: crop to 3750x5000 → 12.5x16.7 clean; 18x24 at ~208 DPI.
4. 11:14: crop to 3929x5000 → 11x14 prints at 357 DPI. Perfect.
5. ISO A: crop to 3536x5000 → A4 at 427 DPI, A3 at 302 DPI, A2 at 213 DPI.

Five files, ~22 printable sizes, and you know exactly what to promise in the listing. The Ratio-Pack Generator runs this whole calculation for you and shows the "prints cleanly up to" number on every crop before you download.

Packaging for Etsy's limits

Etsy allows 5 files per digital listing, 20MB max each — the 5-ratio system fits the file-count limit exactly. If your JPEGs run over 20MB, see the ZIP-splitting workaround. And before you set a price, run your numbers through the fee breakdown for 2026 — digital sellers routinely underprice because fees on a $3 item eat ~25%.