What print ratios should I offer on Etsy?

Offer the five core ratios — 2:3, 3:4, 4:5, 5:7 and 11:14 — plus ISO A if you sell internationally. Each ratio is one file that prints every size of its shape, so six files cover essentially every frame buyers own.

What are the two most important ratios?

2:3 and 4:5. 2:3 is the dominant poster shape (4×6 up to 24×36) and 4:5 is the most common US frame shape (8×10 and 16×20). If you offer only two ratios, offer these.

Why not just sell every size individually?

Sizes that share a ratio print from one file, so 20+ individual sizes collapse into five or six ratio masters. Fewer files means less work, fewer size-request messages, and you stay under Etsy's 5-file listing limit.

Is 11×14 really its own ratio?

Yes. 11×14 is 11:14, which is close to but not the same as 4:5 (8×10). Buyers own 11×14 frames and ask for the size by name, so it needs its own file.

Do I need ISO A sizes?

If your shop sells to buyers outside the US, yes. They print on A4, A3, A2 and A1 paper. One ISO A master file scales to all of them and opens up the entire international market.

Print files & sizing

The 5 Print Ratios Every Etsy Seller Should Offer in 2026 (And Why)

Offer these five ratios (plus ISO A for overseas buyers) and one file each covers essentially every frame your buyers own — no more 'can I get another size?' messages.

Key takeaways

The five core ratios are 2:3, 3:4, 4:5, 5:7 and 11:14; add ISO A to serve international buyers.
Each ratio is one file that prints every size of its shape, so five files replace 20+ individual sizes.
2:3 and 4:5 are the two highest-demand shapes — offer them first if you offer nothing else.
Offering all common ratios is the single biggest lever for cutting returns and buyer size requests.

You don't need 30 sizes — you need the right five ratios. An aspect ratio is a shape, and every frame size belongs to one. Cover the common shapes and a single file per ratio prints every size a buyer could want.

The five ratios (and what each covers)

Ratio	Sizes it prints	Why it matters
2:3	4×6, 6×9, 8×12, 12×18, 16×24, 20×30, 24×36	The most common poster shape; native to most cameras.
4:5	4×5, 8×10, 16×20	The most common US frame shape (8×10 is everywhere).
3:4	6×8, 9×12, 12×16, 18×24	Popular for larger art prints and 18×24 posters.
5:7	5×7, 10×14	The card and small-print standard.
11:14	11×14	A hugely popular frame that is its own ratio — buyers ask for it by name.

Plus one: ISO A for international buyers

Everywhere outside the US, buyers print on ISO A paper (A4, A3, A2, A1). If your shop ships worldwide, an ISO A master turns that entire market from "doesn't fit" into a sale. That is why serious shops offer six files, not five.

Why five files beat thirty sizes

Less work: one design becomes five or six masters, not thirty exports.
Fewer messages: every common frame is already covered, so buyers stop asking.
Fewer returns: the #1 refund reason for printables is "it doesn't fit my frame."
Fits Etsy's limit: five files stays inside Etsy's 5-file per-listing cap.

If you only offer two, offer these

Start with 2:3 and 4:5. Between them they cover the highest-demand frames (4×6 through 24×36, plus 8×10 and 16×20). Add 3:4, 5:7, 11:14 and ISO A as you grow.

Generate all of them from one image

The free Ratio-Pack Generator takes one image and outputs a correctly-cropped master for each ratio at 300 DPI in a single download — so covering all six is one click, not an afternoon of resizing.

Ratio-Pack Generator

Turn one image into every print ratio buyers ask for — 300 DPI, cropped in your browser. Free, instant, nothing uploads.

Open the tool →